A new ritual for modern grocery.
A structured, mobile-led release system for prepared foods. Designed to increase repeat traffic, protect margins, and modernize in-store experience.
Grocery hasn’t modernized the last 60 minutes of the day.
Prepared foods operate on uncertainty. The final hour of service is operationally heavy and margin-sensitive. Meanwhile, consumers are mobile-first and want opportunities to show loyalty.
What is freshclose?
A structured, scheduled release of prepared foods before close that brings predictable volume, incremental evening traffic, and a repeatable loyalty ritual.
01
Stores assess inventory and
release availability.
02
Customers pre-commit and pre-pay to
pick up during pre-determined
end-of-day window.
03
Store staff puts out orders for pickup, supported by a process that’s automated and grounded in
the operational reality of end-of-day close.
Early Tests
Limited pilots with independent operators demonstrated:
• 15-25% recovery of prepared food margin in final hour
• 10-12% lift in repeat evening visits
• No additional labor costs
• Increased foot traffic and gained customer loyalty that carried through to the rest of their shopping experience
We learned that structured drops outperform passive markdowns.
Launching in New York City 2026.
Select retail partners now onboarding.